The ongoing dispute within the film and television industry centers on the incorporation of artificial intelligence (AI) in the creation of "synthetic performers" or "metahumans." The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) is deeply concerned about the potential consequences of AI-generated actors replacing human actors in productions.
The main contention revolves around the creation of synthetic performers through the amalgamation of various actors' images. While this has not yet occurred, the studios are seeking the right to explore this possibility in future projects. SAG-AFTRA views this as an "existential crisis" for actors, fearing that their past, present, and future work could be utilized to generate lifelike AI performers who might take over their roles.
SAG-AFTRA is not outrightly opposing the use of AI but is rather seeking a collaborative approach. They are requesting that production companies consult with the union and seek approval before casting a synthetic performer instead of a human actor. The studios have put forward proposals to address these concerns, including notifying SAG in advance if they plan to use a synthetic performer and allowing the union to negotiate in such cases.
Another contentious issue is the creation of digital replicas of background performers. Studios have suggested obtaining the actors' consent for the use of their digital replicas beyond the original production for which they were hired. SAG-AFTRA is concerned that the requirement for consent at the time of initial employment may not adequately compensate actors for subsequent uses of their digital likeness.
The studios also seek the ability to digitally alter performances in post-production to save costs and enhance creative options. However, SAG-AFTRA insists on seeking permission before any changes are made to an actor's image, likeness, or voice, as they consider this an encroachment of AI.
To summarize, the ongoing debate revolves around striking a balance between creative advancements through AI in the industry while safeguarding the interests of human actors and ensuring their consent and compensation in the use of their likeness and performances.