Kim narrated a video while standing backstage at the swimsuit line, announcing the relaunch of Skims Swim to her 346 million Instagram followers. She revealed that the line contains all their signature colors, 27 launch styles, and new swimwear, apparel, and accessories. Kim also introduced two new colors, turquoise, and neon green, making it their most extensive swimwear launch yet.
In addition, the SKIMS mogul rocked a gray one-piece zip-neck swimsuit, which can be worn as a bodysuit with pants or for swimming. Kim's long dark hair was parted in the middle, falling elegantly to her shoulders, emphasizing her distinctive looks.
Earlier in the day, the KKW Fragrance founder donned a platinum blonde wig and a skimpy teal blue SKIMS bikini, promoting the swimwear line while lounging poolside wearing glasses to protect her eyes.
Kim also celebrated her best friend Jonathan Cheban's, aka Food God's 49th birthday, sharing various throwback photos with him. In another Instagram story, Kim teased fans with a behind-the-scenes photo taken during the filming of the third season of the hit Hulu series.
Kim expressed how thrilled she was to debut the new line of swimwear, cover-ups, and accessories to her fans. The TV personality has been busy filming "Season 3" of The Kardashians, alongside sisters Khloe and Kylie, and mother Kris Jenner. The premiere date for the new season has yet to be announced. However, Kourtney previously hinted that filming was already underway in October 2022 when she shared photos of herself on set.
Kim, who is working to pursue her law career, did not provide any further details to her followers. She uploaded a snapshot of a monitor showing her preparing for a "confessional" scene in one of the episodes, teasing the upcoming season.